Natural base makeup – your foundation for a radiant look
Applying a well-thought-out base is key to makeup that lasts – and impresses. Whether you’re aiming for a bold, full-coverage look or a more subtle “no makeup makeup,” it all starts with the right foundation. A well-made base lifts the overall look and makes room for other details to take their place – like defined eyeliner or a colorful lip.
🌿 Primer , foundation and concealer help you even out your skin tone and create a lasting base.
🌿 Bronzer and contour highlight facial features and create dimension – whether you want a sun-kissed look or sculpted cheekbones.
🌿 Blush brings life and freshness to the face, while highlighter adds radiance and a beautiful glow.
Here you will find natural, organic and vegan alternatives for all steps in your basic makeup. Products that not only give a beautiful result – but also take your skin and our planet into consideration.
Explore our carefully selected range of basic makeup and find your new favorites.
Primer – the foundation for an even base
A primer is the step that prepares the skin for makeup and ensures that the results last all day. It evens out the skin's surface, minimizes pores and creates a smooth canvas for your foundation. Whether you prefer matte or glow, there are natural, organic and vegan primers here that take into account both your skin and the environment.
👉 Find your perfect primer and give your makeup a lasting lift.
Foundation – even skin tone with a natural finish
Foundation helps you create an even skin tone, cover imperfections and give your base stability. Here you will find natural foundations with different levels of coverage – from light to full coverage – with caring ingredients that let the skin breathe. Whether you want a matte finish or a radiant glow, we have organic and vegan options for all skin types.
👉 Explore our foundation favorites and find the right shade for you.
Concealer – cover what you want, keep it natural
Concealer complements your foundation by hiding dark circles, redness or small blemishes. A good concealer should blend into the skin, provide just the right amount of coverage and feel light. Our natural and organic concealers are gentle on the skin and give a fresh, rested impression – no matter how the night has been.
👉 Discover concealers that work with – not against – your skin.
Bronzer – sun-kissed skin all year round
Bronzer is the easy way to add warmth, color, and a fresh, sun-kissed glow to your face – without having to expose your skin to the sun. Our natural and vegan bronzers are easy to blend and buildable, making it easy to achieve a natural result. Perfect for extending summer or brightening up a dull winter complexion.
👉 Choose a bronzer that gives a glow with a clear conscience.
Contouring – highlight your features in a natural way
Contouring is about creating dimension and shape – not changing your face. With the right products, you can highlight your cheekbones, jawline or bridge of your nose in a soft and natural way. Here you’ll find organic and vegan options that blend into your skin and give a subtle sculpting effect, without harsh lines or cakeiness.
👉 Choose the right contouring that creates contours with a light hand and natural results.
Blush – fresh color in an instant
Blush is that finishing touch that brings your entire face to life. A light swipe can transform your look from tired to fresh in seconds. Our natural and organic blushes come in shades to suit all skin tones – from soft peaches to dressy roses – and deliver results that feel as fresh as they look.
👉 Give your cheeks new life with a natural blush .
Highlighter – glow where you want it
Highlighter is the detail that catches the light and gives the skin a beautiful, healthy glow. Use it on cheekbones, bridge of the nose or cupid's bow to highlight the highest points of the face. In our range you will find vegan and organic highlighters with natural pigments and ingredients that nourish while they illuminate.
👉 Let your skin shine with the right highlighter .
