What does a distributor do – and how do we work at Nordic Natural Beauty?
When you shop for your favorite skincare or makeup products, you might not always think about the path they took to get to your hands. Many brands you see in stores or online are there thanks to an important player behind the scenes: the distributor.
But what does a distributor actually do? And how do we work with it at Nordic Natural Beauty? Here we clarify the concepts and tell you more about our core mission – to spread natural beauty in the Nordic region.
What is a distributor?
A distributor acts as the link between the brand and the market. It is the distributor who helps launch, sell, market and distribute products to retailers – that is, the stores and online shops where you as a consumer can buy them.
A distributor:
🌿Represents one or more brands in a specific market
🌿Ensures logistics and warehousing
🌿Working with sales, PR and marketing
🌿Building relationships with retailers and press
🌿Trains stores and staff in the products
🌿Analyzes trends and consumer behavior
How we work – our philosophy
At Nordic Natural Beauty we are not just distributors – we are brand ambassadors. We work with our heart, consciously and with a long-term perspective. Our passion lies in finding and representing some of the world's most inspiring natural beauty brands, and making them available to Nordic consumers who seek quality, sustainability and effectiveness.
💚 Our role is about more than sales – we build bridges between brands and people.
Our process – from selection to presence in store
👉 1. Selection with care
We choose our brands with great care. They must be natural, organic, vegan and of high quality – both in terms of content and values.
👉 2. Strategy and positioning
Together with the brand, we develop a strategy for how to best launch the products in the Nordics. This involves target groups, pricing, storytelling and visual identity.
👉 3. Launch and sales
We present the products to our retailers and help build the range in store and online. We work closely with each retailer to ensure that the products get the right place.
👉 4. Marketing and PR
We ensure that products are seen – in editorial contexts, on social media, in campaigns and in educational materials. We collaborate with writers, influencers and stores to build brand awareness.
👉 5. Support and growth
We offer ongoing support, training and follow-up – for both brands and retailers. We follow up on numbers, adjust strategies and celebrate successes together.
Our brands – a natural family
We partner with brands like Inika Organic, Eco by Sonya, Moonsun Organic of Sweden, Jimmy Boyd, Inlight Beauty, Sol de Ibiza, Trew Cosmetics and MaterNatura – all carefully selected for their values and amazing products. Together we build the future of beauty, with care and transparency.
Why it matters
Being a distributor is a responsibility. We influence what reaches the consumer, how it is packaged and communicated. For us, this means standing up for sustainability, naturalness, fair working conditions and transparency.
🌿 When you buy a product that we distribute, you can trust that it has been chosen with heart, tested with care and found its place in the store thanks to strong and ethical work in the background.
Would you like to know more about our brands or collaborate with us?
➤ Contact us here
Meta title:
What does a distributor do? How we work with natural beauty in the Nordics
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Discover what a distributor does and how we at Nordic Natural Beauty work with natural, vegan and organic beauty in the Nordics - with heart and sustainability in focus.