INIKA is the world's most certified beauty brand. What does that really mean?
Robyn Lawley talks about certifications and warns against "Green Washing", i.e. companies that pretend to be better for the environment than they are.
Brands do not certify themselves, but must go through extensive processes to become certified. It gives security to the consumer, who wants to know what is actually in the product. INIKA is natural, organic, vegan and plastic-neutral.
Robyn also talks about some of INIKA's exciting ingredients such as Jericho rose, cockatoo plum, kangaroo paw. Different ingredients with strange names but which are incredibly good for the skin!