Naturlig Foundation

Find the right foundation

With the right foundation, you can do wonders for your expression, get a more even skin tone, reduce redness and blemishes, get more radiance or, conversely, keep your skin matte. Regardless of what expression you want, it's important to choose a foundation that suits your skin.

There are many things that need to be right, the feel on the skin, the coverage and the color are just some of the criteria we want to check to make it feel perfect. To make it a little easier, you can follow our tips!

Answer the following questions and then compare your answers with our foundation guide to find the right one.

1. How do you feel about your skin? Is your skin on the oilier or drier side, or is it perhaps sensitive?

2. What kind of look do you want? Do you like your skin to be matte or would you rather maximize the glow with lots of radiance?

3. How much coverage do you want your foundation to have?

Which foundation is best then?

INIKA Baked Mineral Foundation - is a foundation whose formula builds desired coverage, evens out skin tone and gives a perfect result with a silky smooth feel. Available in 6 shades.

INIKA Loose Mineral Foundation - is a buildable foundation with SPF25 that gives the skin a natural, radiant look and a perfect finish. Suitable for even the most sensitive skin. Available in 8 shades.

Serum Foundation - is a lightweight, buildable foundation that seamlessly blends into the skin, hydrating, smoothing and providing a soft matte finish. Available in 10 shades.

INIKA Organic BB Cream - is a silky primer, moisturizer and foundation in one with a light texture that melts into the skin and gives it a radiant glow. Available in 6 shades.

INIKA Organic Liquid Foundation - is an award-winning revolutionary organic foundation, full of antioxidants, vitamins and minerals, that hydrates the skin while nourishing it and giving it a radiant finish. Available in 6 shades.


Color matching

To find the right tone, it is easiest to follow the jawline or chin, this way you can compare the color with both the face and neck. We first need to see what undertone your skin has. The most common are yellow (warm), olive (neutral) and pink (cool). One way to see what skin tone you have is to look at the blood vessels on your forearm.

  • The skin gets tanned easily and the blood vessels appear green = Warm skin tone
  • The skin turns red easily in the sun and the blood vessels appear blue or purple = Cool skin tone
  • Hard to see? Then the skin is usually a combination of the above = Neutral skin tone

If you have the opportunity to physically try it, you can take 2-3 colors and place them next to each other on the jawline/chin and choose the color that blends best into the skin.

Organic foundation


Remember that a perfect foundation is invisible!

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