This year's Christmas present has been a tradition since 1988 when the baking machine broke through with a bang. In 2009, the nail carpet was chosen and who doesn't remember these two Christmas presents with horror?
This year's Christmas gift 2024 is the Unisex fragrance and we are super happy that we have just that in our range!
Namely, Jimmy Boyd creates unisex fragrances with ingredients only from nature. The passion for fragrance creation is great and the profession of perfumer has been passed down for three generations. For Jimmy Boyd, consideration for the environment and climate is central. All materials and ingredients are selected to ensure as little impact on the environment as possible. The scents in the "A collection of emotions" collection are light and give a refreshing feeling.
This year's Christmas gift should represent the time we live in and the unisex fragrance reflects our time by challenging traditional gender norms and highlighting the individual's personal expression. Not least young people want fragrances that reflect them as individuals. After a few tough economic years, the unisex fragrance is an accessory that many treat themselves to.
We contacted Sweden's number 1 beauty guru Kicki Norman , who is editor-in-chief at Daisy Beauty Magazine . She knows everything about fragrances and we wanted to know how she sees the unisex fragrance as this year's Christmas present.
How would you describe a unisex fragrance?
"The division of fragrance into men's and women's only came at the end of the 19th century when industrialism gave way to the new class society. A working middle class was born and with it both gender roles and more money to consume for. The idea of women's and men's perfumes is thus designed 100–150 years ago with the aim of selling more perfume.Since then we have had it imprinted in us that a women's perfume smells sweeter, lighter, fruitier or more flowery than a men's perfume.
A unisex fragrance is something else. It is a fragrance that is created to speak to everyone, regardless of gender identity. Actually, all perfumes are unisex, because anyone can choose and want to smell anything! Historically, all perfumes have been free to use for whom it pleases. In the Middle Ages, for example, perfume was used to mask body odor and since almost all people then smelled equally bad, everyone needed perfume, haha! Gendered perfume is thus a modern invention... Which has now become unfashionable again!"
What is unique about a unisex fragrance?
"It doesn't have the overt character of what we've been taught over the last hundred years to categorize as a gendered fragrance. And more important than the fragrance composition itself is the design and marketing! Mainly there, you can see that the unisex fragrance doesn't speak to one of only two gender, but to everyone."
This year's Christmas gift reflects the times we live in, why do you think as Sweden's foremost beauty guru that the unisex fragrance is chosen for this year's Christmas gift 2024?
"It's no wonder that Swedish trade chooses a Christmas present from the beauty segment. The cosmetics industry is the only industry that grows more than inflation globally. And just as obvious is the choice of a product that is neither male nor female coded! Young adults, what we call Gen Z , unlike previous generations, does not see gender as a binary, but rather as a spectrum.This new awareness spills over into society at large, affecting everything from popular culture to societal institutions.As the beauty industry is practically a part of popular culture today, it would be strange if it wasn't modernized in step with the times. Everything except the presidential elections in the United States is actually moving forward."
So what does our perfumer Jimmy Boyd say?
“My opinion is that putting a gender on a fragrance is just a marketing thing. For me, the creation of a fragrance is a work of art and only the fragrance is important. I don't think about whether I create for a man or a woman. Think of it this way... A musician doesn't think about whether he's creating music for a man or a woman, he just creates music. An artist creates art and a chef creates food, regardless of whether it is for a man or a woman. That's exactly how it is with fragrances, for me.”
The unisex fragrance Jimmy Boyd
So let your senses be overwhelmed by emotions. Choose a scent according to your mood or the mood you want to enhance right now. In the most natural way, your senses are enveloped by the fragrant notes of Jimmy Boyd's Eau de Cologne.
Wild Roses - a harmonious unisex fragrance with 100% natural ingredients that include rose, lemon and lily of the valley.
Lemon & Rose - an energizing unisex fragrance with 100% natural ingredients that include lemon, mandarin and rose.
Green Tea & Mint - an uplifting unisex fragrance with 100% natural ingredients including citrus, bergamot, galbanum and mint.
Forest - a unisex fragrance that gives presence and strength and is composed of 100% natural ingredients such as rosemary, sage, lavender, vetiver and basil.
Spring Rain - a harmonizing unisex fragrance with 100% natural ingredients that include, among others, shoe herbs, rosemary and dahlia.
Orange Blossom - an uplifting unisex fragrance with 100% natural ingredients including jasmine and orange blossom.
Lavender - a calming unisex fragrance with 100% natural ingredients including lavender, bergamot and basil.
Verbena - a fresh and uplifting unisex fragrance with 100% natural ingredients including lemon, bergamot and verbena.
Tangerine Water - an uplifting unisex fragrance with 100% natural ingredients including mandarin, lemon and bergamot.
Tip! If the Unisex fragrance isn't for you, maybe a subscription to Daisy Beauty might be for you?
Read more about this year's Christmas present at Daisy Beauty
This year's Christmas gift is chosen every year by HUI Research