In Plaza woman from 2020, INIKA's is recommended
In the latest issue of Plaza woman from 2020, beauty editor Susanne Barnekow offers her own version of metallic smokey eyes. In the center? A natural, luxurious mascara we feel especially fond of – Long Lash Mascara fromInika Organic .
Susanne writes:
“Of course, we let the waves spread all the way to the eyebrows, but effectively, so that the eyelashes get my favorite look right now!”
We agree! A great smokey eye look requires a mascara that lifts, lengthens and conditions – and Inika delivers with flying colors. Long Lash is an organic, vegan mascara that is formulated with nourishing ingredients that protect sensitive eyes. Plus, it gives a real wow effect without feeling heavy. Perfect for a sophisticated party look with a natural finish
Susanne Barnekow is a well-known Swedish beauty editor and writer , who has contributed to magazines such as Plaza Kvinna , Elle , Styleby and Damernas Värld for many years. She is particularly appreciated for her eye for both trends and content , where she consistently highlights products that combine effectiveness with sustainability – often with a focus on natural makeup and organic skincare.
For us at Nordic Natural Beauty, Susanne is extra relevant because she regularly highlights organic, vegan and natural beauty products in her guides – and has on several occasions shown appreciation for brands we work with, such as Inika Organic . Her voice carries weight with both industry professionals and conscious consumers – and when she recommends a product, we know it is of a high standard both in terms of content and aesthetics.