In a colorful report on this season's lip colors, Svensk Damtidning, issue 35 from 2017, highlights 16 favorites – and we were so happy to see Inika Organic represented with its vegan-friendly lipstick in the shade Orchid Fields .
"An organic lipstick in autumn's trendy aubergine color. Contains mineral pigments, nourishing avocado and argan oil ."
The organic lipstick is described as a sustainable choice with natural pigments , nourishing oils and organic ingredients , and we certainly agree with the editorial team – the pinkish-berry tone is both stylish and gentle , perfect for those who want to choose natural makeup without compromising on effect.
That a vegan makeup brand like Inika is highlighted in this type of trend scouting shows how plant-based alternatives are becoming increasingly obvious – both on store shelves and on the catwalk.