In a royal spread in Svenska Damtidning , no. 37, 2017 about Princess Sofia's elegant look, Johanna Lejon highlights products that build a sophisticated and naturally beautiful makeup style – a style we are truly inspired by. Among selected favorites is INIKA's Baked Mineral Foundation , an organic mineral foundation with a silky finish and natural luster. The article states that it gives the skin "a nice glow" – and we of course agree.
"Gives the skin a glow. Some products give a silky feel. Inikas Baked Mineral Foundation Contains no chemicals and gives a nice result."
We agree with Johanna Lejon – we love the product too! INIKA's loose powder foundation is one of our best-selling base products, precisely because it combines efficiency, lightness and skin-care properties in one go. It is also certified organic , vegan and completely free of synthetic additives – just the way we want it in our natural makeup range.
It's especially fun to see how a royal beauty reportage can reflect the same values that we stand for: sustainability, quality and conscious beauty . Sofia's stylish look shows that it's possible to be both classic and contemporary – with the help of natural and organic makeup.