Robyn Lawley takes us into an inspiring conversation about the importance of having a purpose – that little something extra that gives meaning and direction to both our lives and our work for sustainability. For Robyn, her purpose is about spreading the message of veganism and protecting our beloved planet, and she does it with passion and conviction.
What is the purpose of purpose?
Robyn paints a beautiful picture of how important it is to have a clear purpose in life. She argues that without it, it becomes difficult to find motivation and to really put your heart into what you do. When we find our purpose, she says, it becomes like lighting an inner fire – we live more meaningfully, and we can actually start to create the change we want to see in the world. And who doesn’t want to make a little difference, right?
A scholarship that makes a difference
To top it all off, Robyn shares an amazing project: a $10,000 scholarship to be awarded to someone who is truly making a difference for both society and the environment. And here’s the best part – we all get the chance to nominate inspiring people in our own circles. Maybe you know someone who stands up for nature, runs a project for their local community, or is just a star when it comes to spreading the message of sustainability? This scholarship is for them.
Alone is not strong – but together we are invincible
Robyn also reminds us of the importance of community and collaboration. Change doesn't happen in a vacuum, and none of us can change the world alone (although we'd like to think so sometimes). But when we come together, support each other, and work towards the same goal? That's when we're truly strong.
In her words, Robyn provides a warm reminder that sustainability isn’t just about big, distant ideas – it’s about us, our choices, and how we work together. It’s about finding purpose, lifting each other up, and daring to believe that we can actually create a brighter future together.
INIKA is Pure with Purpose